[PRESSROOM TEST] SnugFit

FOR IMMEDIATE RELEASE

Saf-Gard Launches Revolutionary New "SnugFit" Shoe Line, Specifically Engineered for People Who Secretly Hate Wearing Shoes

Greensboro, NC – November 4, 2024

Saf-Gard Safety Shoe Company, renowned for making work-safe footwear that protects people’s toes while supporting workplace safety, has taken a bold step into new territory with its latest line, SnugFit. Designed for the approximately 96% of people who wear shoes but "would really rather not," SnugFit promises to deliver a uniquely comfortable experience that feels like "barefoot, but better."

The SnugFit line boasts several unusual design features inspired by extensive focus group feedback, collected mostly from people who are not big fans of traditional footwear. Key features include:

1. Barely-There Sole Technology™: An ultra-flexible sole that mimics the feeling of bare feet on soft grass, minus the questionable textures and unmentionable squishy things usually found on public sidewalks.

2. Slide-In Fit Technology™: Forget about laces. With SnugFit, customers just have to “slide on in,” thanks to our revolutionary wide-toe entrance (patent pending). The snug, self-hugging upper conforms to the foot within 0.2 seconds for an experience we’re legally allowed to describe as “sandal-like.”

3. AromaShield Fabric: Because 85% of people who dislike shoes also say they avoid wearing socks, SnugFit shoes are lined with odor-resistant fabric. AromaShield ensures each shoe can go sockless for at least a week—or as long as a month, though we really, really hope you’ll try to wash them sooner than that.

“We wanted to bring the joy of being barefoot to the shoe world,” said Dr. Janet Toeber, Head of Product Design and Occasional Wearer of Sandals. “With SnugFit, we’re tackling the core issue: nobody actually wants to be wearing shoes. So why not make the closest thing to ‘no shoes’ that still looks safe and professional?”

To promote the new line, Saf-Gard is introducing a #BarelyThereChallenge on social media, where users are encouraged to test the limits of SnugFit’s comfort by wearing the shoes everywhere they can. Customers are already sharing stories of wearing their SnugFits on 5-mile hikes, during fancy dinners, and even while visiting the beach, which as one user noted, "felt confusing but empowering."

The SnugFit line will be available in three classic colors: Pavement Gray, Slightly-Less-Black Black, and White-But-Not-White to help blend with almost any workplace setting. And because of the minimalist design, each pair retails for a slightly suspiciously low $24.99.

SnugFit is now available at Saf-Gard retail stores and online at www.safgard-snugfit.com.

 

About Saf-Gard Safety Shoe Company

Saf-Gard Safety Shoe Company has been providing quality safety footwear since 1980. Known for putting foot safety first, we decided it was time to try something that makes shoes a little less “shoe-y” and a lot more human friendly. The SnugFit collection marks a new direction in casual comfort that we’re excited to embrace—barely.

For further information or media inquiries, please contact:

Lou Solemate
Director of Barely-There Footwear Division
Saf-Gard Safety Shoe Company
Email: media@safgard.com
Phone: (800) 555-BARE

### SnugFit: Shoes You’ll Barely Notice You’re Wearing—And Neither Will Anyone Else!